a confidence man at work

There's a good Newsweek article that gives a glimpse of how the rubes were duped into appearing in the Borat movie. (A few spoilers, don't read until you've seen it.)

And for heaven's sake, see it if you haven't, and if you have, see it again. It's incredibly hilarious, sure, but above and beyond that Sacha Baron Cohen is a con artist, and pulls off what has to be the most successful scam ever. And he films it, and it's #1 at the box office.

There will never be another movie like this. Go see it as soon as possible.